From Cilento to Milan
From the heart of Cilento to Milan, Paolo De Simone’s story is a journey celebrating the fusion of tradition and innovation. With “Storie di Pane” in Vallo della Lucania, Paolo created a reference point where baking, catering, and experimentation come together to produce unique products rooted in the territory and the heart of his origins. After witnessing the success of this endeavour, he decided to bring the authentic flavours of the Mediterranean diet to Milan, a city that enthusiastically embraced his vision. In 2022, Modus was born—a concept that combines the simplicity of Cilento pizza with modern baking techniques, celebrating the beauty of leavened dough and local ingredients every day.
From “Storie di Pane” to Modus, every step has been a natural evolution, a journey intertwining Cilento’s artisanal knowledge with the vibrancy of Milan. Here, every ingredient tells a story, carrying the freshness and authenticity of the land. Thanks to a logistical organisation designed by Paolo De Simone, Cilento products reach the four Milan locations daily, where tradition meets innovation, offering a gastronomic experience that celebrates the unbreakable bond with his homeland.